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Use Web Page Titles To Improve Your Search Engine Rankings

Can you imagine looking through a bookstore or library for a specific book, only to find only the name of the publisher on the book? Wouldn't that be crazy? How would you or anyone else find a specific book?

When you put "Welcome to Company.com" or "Welcome to my website" as the title of every page in your website, this is what you've done. You've put the name of the publisher on every one of your pages. This makes it much more difficult for search engines to give you top rankings for anything but your company name. It is very unlikely that that someone searching for anything but your company name will find your site. Title tags are critical.

Each web page in your site should have a unique title that reflects the content of the web page. Your web page needs to contain keywords and those same keywords need to be used in the copy of that page. The title is what appears at the very top of the browser window, it is not part of your actual web page.

Your web page titles serve the following purposes

They provide your potential consumers with a general idea of the content of the page
They entice the consumer to click on the link leading to your page
They aid search engines and directories with the task of ranking your web page for specific keywords

It's really easy to put unique web pages titles in your site.

Web page titles go in the <head> section of your web pages. The code looks like this:

<html>

<head>

<title> Searching for my keywords? Put your keywords here </title>

</head>

Chances are there will be other things between the opening <head> and closing </head> tag in your web pages, but this is what the title will look like in your code.

Your web page titles should be between 2 and 7 words.

Search engines will typically display anywhere up to 70 characters of your title tag in the search results.

The keywords you put in your title tags should appear elsewhere in the header on your web page or elsewhere in the copy of the page. If you have text headers on your web pages, consider putting the contents of the header in your title tag.

Should you put the name of your company in your title tags?

If depends. In most cases, it won't help your rankings unless the name of your site has keywords in it (as in Keyword Marketing Superstar). If you have a well-known brand name it may help get people to click on your listing if your company name is in the title.

Once you've got title tags under control, its time to move onto description tags.

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