Welcome to Keyword Marketing Superstar!
Is Your Keyword Marketing Campaign An Expense Or An Investment?
Is your website under performing? Have you tried pay
per click search engine advertising, search
engine optimization, banner advertising or other forms of keyword marketing,
and not achieved the results you need to justify the expense? Ever wonder why?
The online sales process begins with a keyword search. Will your prospects find your site or that of your competitors when they search Google, MSN or YAHOO!? If they can't find you, they can't buy from you. Do you know how much traffic your site gets? If not, the first step is to get a tracking tool to start measuring activity on your website.
Does your site
contain the right keywords? If it doesn't, you are losing free search
engine referrals and all the sales associated with those referrals. Most search
engines rank sites based on the keywords in the content of each page. If you don't
use the keywords your audience uses to search, they'll never find you. A keyword
marketing campaign can help to fix this.
Does it close sales? Picking the right keywords and attaining rankings through search engine optimization or pay per click advertising is only half the battle. Technology and graphics get way to much attention in the site development process. The customers and thier shopping habits are often an afterthought. In addition to writing for search engines you need to write for people. Provide them with the information they need in order to take the actions you want them to take on your website.
is a process. A successful campaign is built one step at a time. It's an on-going
process that yields slow, steady, incremental increases in search engine referrals,
site visits and sales.
Ready to start getting a better return on your
investment? Start here:
Are you ready to be a Keyword Marketing Superstar?
Building a new site or
rebuilding an old one? Start with
keyword marketing basics and then develop a keyword
strategy . Planning and research lay the foundation for long term success.
optimization will help you structure your site, develop page templates, get
listed in search engines and directories and start increasing the link popularity
of your site. Online
copywriting will show you how to use persuasive, keyword rich copy and text
links to your advantage.
Site already build and not changing
anytime soon? Learn professional strategies for buying keywords in pay
per click advertising programs. You can reach a global audience on a budget
of $20.00 or $200,000.00 per month. Keyword research
is still critical here.
Plan to track your investment! Regardless of whether you purchase keywords or optimize your site for better rankings in search engine like Google, you'll want to track the results of your efforts and investments. The website analytics and ROI section will help you identify what to track, what measurements to use, and the tools that will suit your individual needs.
Other Sites - Season Ski Passes - Ski Vacation Extreme
Introductory Keyword Marketing Articles
All contents of this site are the exclusive property of Keyword Marketing Superstar © 2004 all rights reserved - Online Shopping Resources