Keyword Marketing Introduction

You want to learn how easy and effective keyword marketing is, how it can help you grow your business, and put more money in your pocket. It takes time, effort and a little more than the ol' college try to improve keyword rankings but within a couple weeks you can be on your way to mastering keyword marketing on the web, increasing traffic to your site and ringing up more sales.

Think of your website sales process as a chain. When under stress, a chain breaks at the weakest point (your visitors leave). The keyword marketing process is one of finding the weakest links in your website sales chain and strengthening them.

Keyword Marketing Superstar is designed to help you become the web marketing superstar of your company, build your small business, or add keyword marketing consulting and services to those you may already offer clients. It will help you identify the critical links (no pun intended) in the sales and marketing process and strengthen them so you can make more money, generate more leads or disseminate more information to your target audience.

If you are new to keyword marketing, you may want to start with some of the introductory topics:

• What is the keyword research process?
• After keyword research, what it the final keyword selection process?
• Why can't I find my site in Internet search engines and what can I do about it?

Learn how to increase your search engine rankings and free traffic with these topics:

• Website wire framing for keyword marketing
• Optimizing your site for keywords to improve rankings and traffic.
• Critical web page elements - Titles, meta tags, headers, body copy, and link text
  

Want to setup a keyword advertising campaign? Start here!

• Determine how much a keyword is worth to your business - what should a keyword cost?
• Setup a Google Google AdWords campaign (and show up on the first page on AOL, AskJeeves, Earthlink, and other prominent sites)
• Setup an Overture pay per click campaign (and show up on the first page of search results on MSN, YAHOO!, and other Overture partners)
• Get started with LookSmart small business listings (and increase your rankings on MSN, AltaVista and other LookSmart partners)

If you'd like to learn how to track your clicks, sales, and conversion rates then you'll want to learn:

• How to create custom landing pages for keyword marketing campaigns
• Lower your marketing expenses and measure ROI with pay per click tracking systems
  

Whether you are a beginner or expert, you'll find tips and strategies and action steps to launch keyword marketing campaigns, increase your search engine and brand visibility, improve conversion rates and generate more sales and leads. Your customers are waiting, your competitors resting on their laurels; will you make your presence known?

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